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April 2014

The organisers of Birmingham Wine Festival have appointed Clarity Comms as its social media agency. As well as social media, the agency will handle all digital communications & PR for the Birmingham Wine Festival. The event is the city's first major festival of wine and is being run by the Food & Drink Events Company. The event takes place over the weekend of the 13th & 14th June at the Hyatt Regency in Birmingham and will feature wines from...

This is Jonathan Perelman, Buzzfeed’s General Manager of Video and VP of Agency Strategy. (Pretty wordy title for someone who specialises in snappy content, right?) By Ahmed Ahmed, Senior Account Manager at Clarity I had the luck to meet and talk to Jonathan at a conference at Birmingham City University today called #RethinkMedia, where Jonathan delivered an insightful talk on content and how social media is a powerful force for brands and publishers. And in classic Buzzfeed style, here are 7 key content marketing insights...

Our #FutureOfMoney campaign continues to generate interest. The coverage in the Telegraph saw us invited to speak at Nerd Nite in May. Nerd Nite's are a regular meet-up where nerds and techies learn interesting things over a drink or two. Clarity co-founder Jason Navon will be looking at whether bitcoin is a real phenomena or another digital dead-end. As well as bitcoin May's attendees will hear about the origins of Japanese writing and how stats can predict the length...

Analysis is a crucial  part of social media management. It’s not enough to simply schedule Facebook posts, tweets and updates on a regular basis. While this will give you a regular stream of content, it provides very little feedback or evaluation.  By Ahmed Ahmed, Senior Account Manager at Clarity Social media monitoring is important because it allows you to: Identify high-performing content Identify poorly performing content Learn about your fans and followers Discover trends in community behaviour Evaluate the growth...

Bitcoin is big news. But what does it mean to the average consumer?  As part our #FutureOfMoney campaign we surveyed 2,000+ online consumers to find out more about awareness and usage of bitcoin (and other crypto-currencies). The results showed that awareness was good at 57%. 5% of those surveyed have used bitcoin and 18% said they would use the digital currency. One of several challenges to growth is the language around digital currencies. How much does stuff actually cost? To put...