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May 2014

Given the approach of that large football event in South America, I got to thinking about big sponsorship. Sports is traditionally the major arena for naming rights deals, with stadiums, leagues and tournaments taking on the names of their corporate sponsors, in return for huge sums. Thus it is that in the UK, we currently have the Barclays Premier League, the Tetley’s Stadium and even the Dubai Duty Free Shergar Cup. The success and influence of these...

[caption id="attachment_316" align="alignnone" width="672"] The "Wych Brew Are You" app showing the votes for each beer.[/caption] How do you turn conversations about your products into brand advocacy? This is what we’ve just done for our client Marston’s, turning mentions of their Wychwood beers into a fun, engaging and interactive social media campaign, Wych Brew Are You? We’d already plugged our social media monitoring tool, Pulsar, into conversations taking place about beer. A closer look showed that Wychwood’s beers had...

It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December. There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline. Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic. Their outlook has been boosted by other news...

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...

The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline. Organic post reach for brands could soon be a thing of the past. The prevailing view is that brands should expect to see organic post reach of between 1-2%, with the end of organic reach looming on the horizon. The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as...