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June 2014

As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those consumers are – whether it be social media or a print magazine. All too often its seem that agencies forget to think like the consumer they’re trying to target and instead get caught up in the latest trends. Just think Siobhan Sharpe from the BBC comedy W1A. If you’ve worked in a social media or PR...

Can the wine industry learn a thing or two from the way that craft beer approaches marketing, design and social media? A recent visit to London Wine Fair raised the question is craft beer leading the way in innovation in the drinks industry – from bottle design to Facebook ‘likes’. Design first Let’s start with the aesthetics. Beer labels are cool, artistic and resonate with a growing army of bearded hipsters who love to sup on the latest...

It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in the European elections have been lost in the media focus on UKIP’s rise and concern that the results weren’t good enough for a party looking to return to power. Ed’s woes have been exacerbated by some horrendous PR mistakes. These have been widely reported by a media convinced that Mr Miliband doesn’t have what it takes...