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July 2014

Craft brewer BrewDog has won many plaudits for its approach to brewing, its iconic packaging and its fantastic PR and marketing. Last week saw the brand launch its revamped branding and packaging. The feedback from its legion of devoted fans was decidedly mixed. It would appear that the normally confident brewery has made its first big marketing mistake, one compounded by its handling of the response. BrewDog is no stranger to controversy. Its original packaging has lots...

Online beer retailer AleByMail.co.uk recently launched social media beer tastings on Twitter. It’s is not a new concept, beer bloggers have been hosting social media events like this for a number of years, and they’re growing in popularity. But this is not music to the ears of traditionalists in the pub trade. Some publican’s have expressed concern that social media events could damage their trade. Is it time they woke to the fact that these are...

*Check out our updated analysis based on 2016's list of the Top 100 Alcohol Brands. It’s that time of year again. The Grocer has published its list of the UK’s top 100 alcohol brands. The overall data is positive with 2013’s hot summer helping to drive a healthy 5% growth in value and 3.3% in volume. Yet what else can be gleaned from the stats? We’ve delved into the data to see which categories are growing, who’s hot and...

How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social media as part of its marketing, research or customer service? Are they looking at how customers are talking about their products or brands online? There’s certainly cynicism from boards as to social’s ability to deliver meaningful ROI. This was reinforced by a FT/ICSA survey that showed that almost half of boards surveyed hadn’t discussed social media in the...

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

The title of this blog worries me. If the wine industry is only just waking up to social media marketing where have they been for the last 10 years?! Heads stuck in vines? And we’re not talking the six second video kind. At a recent symposium industry experts gathered in Italy to discuss the future of wine communications, and of course social media was top of the agenda. A series of talks, presentations and discussions all aimed...

Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits publisher, Harpers. Their claim follows the publication of the latest Kantar data on the 'digital consumer'. Does the data support this assertion? And what is the implication for brands who invest in social media marketing? Are the over 55s a social audience? We've drilled down into the research and other published data to gauge whether...

There’s a lot written about social media evaluation and it’s importance. Despite this there are still many campaigns or social channels where the content begs the question: what exactly is this delivering for the brand? Content which fails to deliver engagement or reach sufficient numbers of consumers clearly isn't working. Why is it important to measure your social media marketing? Simple. If you are not measuring and doing so against a defined set of objectives then social...