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August 2014

Some people say things are bigger and better in America; the food, the buildings, the people! Can the same principle apply to craft beer too? We decided to compare the UK and American craft brewing industries as part of our Beer & Social Media Spotlight series. Let’s start with the numbers. According to the latest stats from the American Brewers Association there are currently a little over 3,000 breweries across the States. To be honest I expected this...

Alcohol regulation is back on the agenda following a proposal from the All Party Parliamentary Group (APPG) for health warning labels to be added to alcoholic drinks. The APPG have called for all alcohol products to be labelled in a similar manner to tobacco. Yet is this really a solution to the health risks of drinking? Will such steps reduce binge drinking and improve health outcomes? Is Current Alcohol Labelling Failing No one denies that there is a...

It’s not the best time to be an executive at any of the big four supermarkets. In July, another set of bad results saw Tesco’s CEO Philip Clarke step down. Sainsbury’s saw its second consecutive quarter of falling sales and the news for Morrisons and Asda is not much better (although Asda at least reported a small growth in sales). The gloom of the big four is in direct contrast to the fortunes of the discount supermarkets...

You’ll be forgiven if you weren’t glued to your TV screens to tune into E4’s Made in Chelsea ‘New York’ special like I was. Bear with me – this isn’t a blog post about my love for trashy reality TV shows; it’s about a campaign that tried and failed to connect social media and television. There’s no denying that social media and TV can be a powerful marketing combination. And this is what consumers are doing, right?...

Beer and social media are two of our favourite things, and lucky for us it’s our job to combine the two. Taking these passions, we’ve decided to create a new blog series simply entitled ‘Social Media and Beer Spotlight’ (yes we know it’s not the most creative title, but it does what it says on the tin/bottle). We’ll take a weekly look at what’s going on in the world of social media and beer, sharing great campaigns,...

The nominations for this year's CIPR PRide Awards are out and we've been shortlisted in three categories: Outstanding Small Consultancy, Best Social Media Campaign and Best Low Budget Campaign. Run by The Chartered Institute of Public Relations, the CIPR PRide Awards (Midlands) seek to recognise outstanding companies and agencies within the region. We're delighted that to have been nominated. Clarity co-founder Jason Navon commented: "Our USP is our focus on clients’ audiences and communications campaigns that deliver real returns for brands...