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September 2014

Coinciding with Scotland’s historic referendum, our client, events company mclcreate has used the latest 3D projection mapping techniques to bring new life to the most familiar of Scottish design motifs: the tartan. The spectacular nocturnal light display transformed the barns and log cabins of Leyden Farm near Edinburgh, after months of design and preparation by street artists Ross Blair, Brian Mcfeely and Craig Robertson, known in artistic circles by the pseudonyms TrenchOne, Elph and Purshone. Collaborating as the Art Collective...

Clarity is resurrecting the ghost of an old gameshow for Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune for Hobgoblin’s social media campaign. In a first for any British brewer, Hobgoblin will broadcast the gameshow live on Facebook on the night of Halloween itself. The campaign launched with a teaser video to recruit contestants. As well as being promoted on the Hobgoblin’s owned social channels we’re promoting via YouTube ads too. Hobgoblin has...

A new week and more good news. Clarity has been nominated at this year's Fresh PR Awards. We're up for the Freshest Low Budget award for our Hobgoblin Goblineers campaign. The low budget campaign was for Bringing Taste to the Nation, where we looked to turn the brand’s social media fans into brand advocates. We've pulled together a video case study for this which shows why its been nominated at both the Fresh Awards and CIPR PRide...

The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of social media mentions has found that BBQ Britain loves its meat with pork, chicken and burgers top of the charts. We used our social monitoring software to track a sample of online conversations of the terms ‘bbq’, ‘barbeque’ and ‘#bbq’ over a 10 week period between June and August 2014. The subject of barbecues is certainly...

We're enjoying the end to a great week after the Guardian featured us in its 2014 Small Business Showcase. The focus this year is on how small businesses are using PR and marketing. Our entry highlights our focus on blogging as a key part of our marketing as well as our first PR campaign for us, #FutureOfMoney where we looked at the future of payments and consumer awareness of Bitcoin. We're keeping our fingers crossed to see if we make...

When we talk about pubs and social media we get that oft-repeated line that pubs are the ‘real’ social media, that people need to get back into the real world, to socialise with their mates rather than virtual friends. The reality is, of course, that we use social channels to enhance physical interactions. The pub sector is an important part of the economy and its contribution to tax revenues is equally vital.  Yet the pub sector remains...