Top

October 2014

The Icelandic tourism industry has erupted in recent years, as the small country wedged between Europe and North America learns to capitalise on its dramatic geography and natural wonders. The disastrous meltdown of the banking sector in 2008 was an added catalyst, prompting the country to ramp up its marketing efforts to attract outside visitors as a sustainable source of income. A Travel PR Success Story One effect of the volcano that disrupted Europe’s flight paths in 2010...

Women Outside the Box held its Festival of Female Entrepreneurs in Bristol with Clarity co-founder Lucy Kemp running a workshop on marketing and PR. The workshop provided advice and tips for small businesses on how to build and tell their brand stories via PR, blogging and social media. Lucy, along with fellow presenter and entrepreneur Amy Seton also ran a question and answer session as part of the workshop. The workshop also talked about networking a theme which Yahoo...

Messaging apps aren’t new, yet OpenGarden’s Firechat app is fast becoming a hot product. Firechat is fundamentally different to apps such as WhatsApp. It’s still a messaging app yet its technology gives it one crucial distinction that has fundamental implications for social networks and the Internet. Firechat is the first app to make use of Apple’s multipeer connectivity framework, which in plain English lets iOS devices talk to each other over small distances without the need for...