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November 2014

The pub sector is back in the news after MPs passed an amendment which impacts on pub companies who operate tenanted pubs. The move is being seen as the end of the beer tie and of excessive control over landlords. So what is the beer tie and why is it news? The ‘tie’ system refers to the structure of businesses where pub companies buy a pub and then lease it to a tenant landlord who pays rent...

Birmingham PR and social media agency Clarity Comms has been named Outstanding, at an awards ceremony designed to highlight creative talent in the Midlands. Despite being less than two years old, we were awarded the title of Outstanding Small PR Consultancy, seeing off competition from five other agencies competing for the top spot. Birmingham’s flourishing PR sector was well-represented, with five out of the six nominees based in the city. Run by The Chartered Institute of Public Relations...

Clarity has helped beer brand Hobgoblin run a live gameshow that was streamed online this Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Wheel of Misfortune is part of the wider ‘Season of Mischief’ campaign which has seen the brand ramp up its on-trade and off-trade marketing and sales activity. Over 2,000 members of the public have applied to take part, with a lucky four selected who appeared in a series of live shows on...

We're celebrating a national industry accolade, receiving an award for Hobgoblin beer's social media campaign at the 2014 Fresh Awards. Held this year in Manchester, the Fresh Awards set out to find and reward ‘the very freshest ideas in creative, digital, media and PR.’ Clarity took the silver award for Freshest Low Budget Campaign after creating a social media plan to recruit new fans for Hobgoblin, a ruby beer brewed by Marston’s Beer Company. To boost the UK’s second best-selling ale the agency turned to...