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January 2015

Dining out is and inherently social activity so what’s stopping restaurants from embracing social media? Many in the sector will have seen the data on social, internet usage and the power of TripAdvisor. But what does social media marketing really offer for restaurant owners? Can it deliver a meaningful return for businesses? More importantly, does it put bums on seats? The answer to all of these is yes. Here are some key tips on how to make...

Take a quick read of the headlines from Harpers Wine & Spirits in December. Can you spot a common thread? [caption id="attachment_829" align="aligncenter" width="850"] Headlines from Harpers Wine & Spirits December 2014[/caption] Spotted it? Yep you got it - the wine industry isn't great at marketing and even worse when it comes to the online world. We discussed why wine marketing is so rubbish in an earlier blog post. But let's give the wine industry a break. We all know...