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February 2015

How well are bagged snack brands using social media? Is there value in social media marketing for crisp brands? A recent article suggests that many snack brands are actually retreating from Facebook due to declining post reach. We’ve taken a look at the data to see if snack brands are using Facebook and engaging with consumers. We love our crisps… There’s no doubt that we Brits love our snacks, munching our way through 318 million kilos of them...