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August 2015

Everyone in the drinks sector knows that gin is hot. From innovative new brands to the Government talking up gin’s export potential, there’s plenty to celebrate. There’s no shortage of new craft and artisan gins. For many of these smaller players, using social media offers scope to build audiences and engage with drinkers, bartenders and retailers. Social has long been at the front of craft beer’s marketing playbook, but how well are their spirits colleagues utilising social...

The last few years have seen a huge rise in the number of craft producers. Gin in particular has seen a renaissance with a surge of distilleries popping up across the country. But what about craft vodka? Is it being left behind in the artisan spirits race? The changing face of vodka Vodka has had many personalities. From everyone’s favourite tasteless spirit to flavours so bizarre even Heston Blumenthal would consider a step too far. In the late 90s flavoured vodka...

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

Clarity has been getting out and about in the media sharing our insights. We've written a piece on how to succeed in the craft gin market (£) for wine and spirits trade magazine Harpers. The piece looks at the thriving craft gin sector and considers how entrepreneurs can increase their chances of success in a highly competitive market. July saw Birmingham Beer Bash back for its third year with over 50 breweries in attendance. Co-founder Lucy Kemp shared her thoughts...

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...