Top

October 2015

Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...

It has become a known trend that over the last few years the love for craft beer is rising (almost fivefold in four years from 164,000hl in 2011 to 625,000hl in 2015) and is showing no sign of disappearing anytime soon. And British brewers have proved their significance in this market with an increase in craft value of 76% in 2015. With cask drinkers visiting the pub twice as often as the average person and spending almost...