Top

November 2015

This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands. Welcomed by host of excited food innovators and with a jam packed day of sessions, I came away from the day with a more expanded knowledge of future trends, behaviours and business strategies of food and nutrition. Firstly, the day kicked off with a session on food packaging. This may sound a little dull,...

The craft gin market is hot. Last year saw a record number of applications to HMRC for distilling licenses. The breadth of choice is good news for consumers, helped by media interest and articles recommending the top picks. Craft gin’s visibility was evident at this year’s Imbibe Live with plenty of new arrivals on hand to showcase their products to buyers and bartenders. It’s not all plain sailing though. As a recent Imbibe Magazine’s editorial noted, not...

The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have otherwise had the chance, but it has also encouraged the consumer to take more of a deciding role in providing finance to fledgling businesses. With consumers in charge they have the ability to put their money where their mouth is and invest in products and businesses services that they think are important or exciting. The drinks industry...

Halloween is quickly becoming the most interesting season for brands to get involved in. Not only does it allow brands to get creative but also to break the mould and do something a little mischievous in reaching consumers. Cadbury Craveyard Cadbury Craveyard used Halloween as an opportunity to revive the love for old classics Cadbury marble and Cadbury fuse. How could we have ever forgot that these amongst others are no more available – it got us...