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December 2015

Our latest craft beer market overview looks at activity in the sector over the last three months. It’s been a busy year for craft brewers and this quarter has been no exception. This quarter’s roundup is also a review of the 2015 key trends and developments. Craft brewers love the crowd… London’s Redchurch Brewery became the latest brewer to seek finance through alternative methods as it looked to raise £200,000 via Crowdcube. The use of crowdfunding didn’t start this...

What drinks sector trends can we expect to see emerge in 2016? This year was all about Negronis, craft beer and small batch gin. We’ve asked a drink’s sector experts what they believe we’ll all be supping on next year. From Marston’s head of brand to a Birmingham gin expert, we’ve got all the 2016’s drinks sector trends covered. Chris Keating Head of Brand Marston’s Beer Company is responsible for creating one of the biggest selling premium bottled...

November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to create the biggest and best brand campaigns. Much has been written about the re-emergence of TV to build brand equity and tell brand stories. There’s been plenty of articles too about what this means for brands and for branded content. For some these ads showcase the death of brand content with brands moving...