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November 2016

Since late last year brands have been able to utilise Facebook’s live streaming service Facebook Live. Live streaming has becoming increasingly popular pioneered by the likes of Periscope and Meerkat but with Facebook’s huge global reach live streaming has been thrown into the mainstream. And Facebook is desperate to get us all live steaming, throwing big bucks at TV and billboard TV ads. If you’ve not seen them where’ve you been? From a brand’s perspective there are massive...

Dark social media. Heard of it? Chances are you haven’t but you soon will do as it’s emerging as a hot topic with brands like Adidas and Greggs implementing dark social strategies. With plenty of other coverage it’s becoming a hot topic. So is it important for brands or just another buzzword? First up, what is it? Dark social has nothing to do with the dark web or anything unsavoury. The term applies to social media interactions...