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December 2016

2016 is almost over and another year is upon us. So what's going to be hot next year? And what does that mean for brand owners? Here's our prediction of the 2017 social media trends to watch. Social media advertising will continue to grow Social media channels show no sign of slowing down. Facebook boasts almost 1.8 billion active users, Instagram has passed the 500m mark and Snapchat has overtaken Twitter in popularity. Brands too continue to grow their use of...

Is 2017 the year that virtual reality takes off with consumers? That's the view of many of the speakers and attendees at this year's VR Creative Summit in London. Over several seminars, panel workshops and masterclasses, VR's potential was discussed. So is the optimism justified? And are consumers VR ready? Here's our view of the summit and what is clearly an exciting technology with huge potential. 2016 has been a busy year for VR Virtual reality isn't new but 2016 has seen...