Top

February 2017

Last month saw the launch of Sainsbury's #FoodDancing, the first ad campaign from its new agency, Wieden+Kennedy. The ad introduced a new style to the supermarket's advertising, shot in black and white on handheld cameras. The campaign also featured the obligatory hashtag, #FoodDancing. This post looks at the effectiveness of the social media campaign. Has #FoodDancing inspired UK consumers? How well has the brand harnessed shared media and consumer advocacy? #FoodDancing on social media: owned channels As is the norm these days...

Cooking sauces is a category in distress. According to the latest Grocer report, sales for many brands are falling. Brands it seems are in decline caught between cheaper, discounted own-label rivals on one side and chilled ready meals on the other. In such a competitive market, is there scope for brands to make better use of social media? And is there a business case for this? We’ve had a look at some of the brands on...

It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...