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August 2017

Snapchat owner Snap has been busy in recent months. Snap recently unveiled a host of new social media advertising features. Post IPO has been tough for Snap. The share price has fallen as markets worry about its ability to make money. Despite this the brand has opened up Snap Ads to smaller budget brands. There's been plenty of other developments too such as the launch of its advertiser self-publishing platform. Does this mean Snap is serious about social...

Influencer marketing and influencer management are the latest buzzwords to enter the social media marketer’s dictionary. This has led to the rise of specialist influencer agencies/divisions who promise to connect clients to the hottest digital/social talent. So do you need a specialist influencer marketing agency or team? Do they add value to social media marketing? Here’s our thoughts, based in part on working with one such business. The rise of the social media influencer There’s no doubt that influencers...