Top

July 2018

Clarity Comms are celebrating being shortlisted at this year's CIPR PRide Midlands Awards. The agency has been shortlisted in the "Social Media Campaign of the Year" category for Hobgoblin's 2017 Halloween campaign. Halloween 2017 was the brand's biggest social media campaign to date spanning paid, owned, earned and dark social channels. Across the brand's owned channels the campaign generated a massive 25% engagement rate with paid ads reaching almost 6 million consumers during the Season of Mischief. The...

It's that time of year again as the Grocer publishes its annual list of Britain's biggest alcohol brands. The drinks sector continues to face a range of challenges from innovation (e.g. craft beer & spirits), price competition from the supermarkets and consumer trends. So how has the industry fared in the last 12 months? Have Britain's biggest alcohol brands enjoyed a strong year? Our post looks at the data on Britain's biggest alcohol brands 2018. Britain's biggest...