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November 2018

Instagram centres around quality imagery, interactivity, and community. Spirit brands suit this because they lend themselves to social (read: photogenic) settings. Here we explore how brands from the same category tackle Instagram differently. Gin Hendrick’s Gin Instagram feed gives you an immediate sense of their passion. Their content immerses the consumer in the gin’s entire journey from distillery to glass. By doing this Hendrick’s encourages consideration of the high quality of the gin. Comparatively less-established (only 2043 followers) Greenall’s...