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March 2019

Heard of Tik Tok? No? You’re probably not alone. Yet Tik Tok is fast becoming the 2019’s hottest social channel. Launched in its current form in 2017 it’s been downloaded over 1 billion times. Commentators are liking it to Facebook and from this summer it’s expected to launch services for advertisers giving brands access to its vast audience. So is Tik Tok worth the hype? And is it right for brands? Here’s our view.  WTF is Tik Tok? Despite...