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Alcohol, Beer, Retailing, Spirits

It's back.  The Grocer has published its annual list of Britain's biggest alcohol brands and the results might be a surprise. The media headlines are about teetotal young millennials or rising health consciousness among consumers. Within the sector there's been a focus on the huge growth in low/no alcohol products. This might suggest it's been a difficult year. However, the drinks sector appears to be in good health. Here's our take out from this year's list of Britain's top 100 alcohol brands. Britain's...

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Alcohol

Instagram centres around quality imagery, interactivity, and community. Spirit brands suit this because they lend themselves to social (read: photogenic) settings. Here we explore how brands from the same category tackle Instagram differently. Gin Hendrick’s Gin Instagram feed gives you an immediate sense of their passion. Their content immerses the consumer in the gin’s entire journey from distillery to glass. By doing this Hendrick’s encourages consideration of the high quality of the gin. Comparatively less-established (only 2043 followers) Greenall’s...

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Alcohol, Beer, Instagram, Social media

Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social media platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website traffic and market products than ever before. But how do beer brands benefit from this social network? Utilising Instagram Instagram is a platform on which lifestyle, food, and drink content thrive. People’s faces, eye-catching images, and making +...

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Alcohol, Cider

The growth and future for cider was the focus for the Morning Advertiser 2018 Cider Summit. There has been a significant increase in the rise of cider sales. It’s certainly no surprise with the recent scorching sun we’ve been basking in. The UK is the biggest consumer of cider. The industry has had a successful year, growing in value by 3.5% in the last year. This contrasts with wine, beer, soft drinks and spirits volumes all declining. Fruit...

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Alcohol

It's that time of year again as the Grocer publishes its annual list of Britain's biggest alcohol brands. The drinks sector continues to face a range of challenges from innovation (e.g. craft beer & spirits), price competition from the supermarkets and consumer trends. So how has the industry fared in the last 12 months? Have Britain's biggest alcohol brands enjoyed a strong year? Our post looks at the data on Britain's biggest alcohol brands 2018. Britain's biggest...

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Alcohol

Britain's biggest alcohol brands are back in focus as the Grocer publishes its annual report into the state of the UK alcohol market. Innovation continues with craft brewers and spirits producers continuing to innovate and grow. The data looks good for these new brands. Take gin. Thanks to the craft gin explosion, sales are expected to overtake those of Scotch. The supermarkets are muscling in on craft beer too, often at the expense of bigger name...

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Alcohol, Spirits

Craft gin distillers are celebrating with more good news showing that the sector is in rude health. Over the last few years there’s been an explosion in the number of craft gin distillers with gin sales in the UK expected to pass Scotch by 2020. Last year saw gin exports grew 16% to hit almost £500 million in value. Despite this success there’s a growing debate about whether the ‘craft gin’ label applies to distillers who...

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Alcohol, Craft Brewing

BrewDog is no stranger to controversy. The business has built its brand off the back of its punk attitude. It's shown outright hostility to big brewing and bland beers. Its brand has won fans and helped it attract thousands of small shareholders via its Equity for Punks crowdfunding drives. It's also stuck two fingers at the trade and regulators. This has also worked and underpinned BrewDog's phenomenal growth. So what does this week's decision to accept private equity...

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Alcohol, Alcohol regulation, Snapchat, Social media

It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...

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Reindeer moss, RinQuinQuin and pasta straws. We’ve got the lowdown on drinks trends 2017 with the founder of Smultronstalle, one of the hottest bar concepts in the UK. Fortified Wines The fortified Sherry wines of Jerez have been a staple of Grandma's cupboard for decades but what happens when you open your eyes to the incredible world of Sherry (for example)? From the dry and grassy flavours of Fino & Manzanilla to the nutty creaminess of a great Oloroso through...

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