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Alcohol regulation

It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...

January tends to be a month when people abstain or cut-back on their alcohol consumption following the Christmas holidays. This January also saw the government released new alcohol unit guidelines which met with considerable negativity from the trade. Here’s our low down on the new alcohol unit guidelines and their impact. What are the revised guidelines? Drink no more than 14 units per week and if you do drink 14 units, best to spread evenly across the week Have...

Alcohol regulation is back on the agenda following a proposal from the All Party Parliamentary Group (APPG) for health warning labels to be added to alcoholic drinks. The APPG have called for all alcohol products to be labelled in a similar manner to tobacco. Yet is this really a solution to the health risks of drinking? Will such steps reduce binge drinking and improve health outcomes? Is Current Alcohol Labelling Failing No one denies that there is a...