Alcohol brands and Snapchat: is it right for brands?
It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...