BrewDog & private equity: has the brand sold out?
BrewDog is no stranger to controversy. The business has built its brand off the back of its punk attitude. It's shown outright hostility to big brewing and bland beers. Its brand has won fans and helped it attract thousands of small shareholders via its Equity for Punks crowdfunding drives. It's also stuck two fingers at the trade and regulators. This has also worked and underpinned BrewDog's phenomenal growth. So what does this week's decision to accept private equity...