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Craft Brewing

Fancy a prawn flavoured pint? Yep it's that time of year again, April Fools Day. We've picked our top five beer related pranks doing the rounds; 1. BrewDog Fancy smelling like a brewery? BrewDog hoped to trick fans into purchasing his and hers scents – Esther for her and High Alpha for him. We like how far they’ve taken the gag even setting up an online purchase function. When you add to basket you get a nice message...

It’s been a busy start to 2015 for the craft beer sector. We’ve picked out some of the key developments in the craft beer market in the first of our sector reviews. The sector’s confidence and growth are evident and our highlights reflect this optimism. The Guardian toasts the health of the European craft beer market emphasising the benefits the sector brings. Chief among these is that Europe’s 5,000 craft breweries account for almost 2 million jobs across...

Some people say things are bigger and better in America; the food, the buildings, the people! Can the same principle apply to craft beer too? We decided to compare the UK and American craft brewing industries as part of our Beer & Social Media Spotlight series. Let’s start with the numbers. According to the latest stats from the American Brewers Association there are currently a little over 3,000 breweries across the States. To be honest I expected this...