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Everyone in the drinks sector knows that gin is hot. From innovative new brands to the Government talking up gin’s export potential, there’s plenty to celebrate. There’s no shortage of new craft and artisan gins. For many of these smaller players, using social media offers scope to build audiences and engage with drinkers, bartenders and retailers. Social media has long been at the front of craft beer’s marketing playbook, but how well are their spirits colleagues utilising...

The last few years have seen a huge rise in the number of craft producers. Gin in particular has seen a renaissance with a surge of distilleries popping up across the country. But what about craft vodka? Is it being left behind in the artisan spirits race? The changing face of vodka Vodka has had many personalities. From everyone’s favourite tasteless spirit to flavours so bizarre even Heston Blumenthal would consider a step too far. In the late 90s flavoured vodka...

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

Britain’s top 100 alcohol brands are in the spotlight after the publication of the Grocer’s list of the UK’s biggest  drinks brands. The bottom end of the alcohol market is buzzing: we’re seeing record numbers of applications for distilling licenses, excellent growth for English wines and of course the ongoing rise of craft beer. But is life as good at the top? Here’s our view of the state of the market...

Imbibe Live 2015: drinks trends from this year’s show Imbibe Live 2015 the annual show for buyers, suppliers, bartenders, managers and sommeliers in the licensed on-trade, took place this week. Running over two days, the show included keynote speakers, master classes and training sessions. Almost 200 exhibitors were on-hand offering delegates the chance to sample beers, wines, cocktails, spirits and mixers from around the globe. Here are some of the key trends that we picked up from Imbibe...

The Innis & Gunn BeerBond seems to have hit a note with investors with the brewery announcing that it has raised £2.5 million with its crowdfunded beer bond.  Innis & Gunn launched the funding drive at the end of April seeking to raise £3 million to build a new brewery. Whilst crowdfunding is seemingly all the rage for craft breweries with ambition Innis & Gunn have taken a different route. Rather than offering shares in the...

Take away craft beer growlers are all the rage at the moment and yet another thing imported from our craft beer brewing friends in America. We first introduced growlers in an earlier post about our craft beer trip to Vancouver. Intrigued by the idea of take-out beer we decided to write more on the subject and find out what the potential benefits are to UK brewers. But first lets establish exactly what a growler is? You can look up some definitions...

It’s been another busy quarter for the craft beer market and this is our round up of key developments. The biggest news was that South African brewing giant SAB Miller acquired Meantime Brewing. The deal for an as-yet-undisclosed sum will reportedly see Meantime develop new beers for SAB as well as helping it grow its exports. Much of the media speculation has been on the impact among craft beer fans. Perhaps more important is whether this is...

This morning saw news that US brewing giant SABMiller had purchased UK craft brewer Meantime for an undisclosed sum. The acquisition will see Meantime operate as an independent brewery with SABMiller looking to drive expansion and exports of Meantime’s award-winning brews. With the craft beer market booming, is this a one-off purchase or is it the start of a wave of purchases of nimble, profitable craft brewers by ‘big brewing’? Craft brewers are an attractive target for acquisition Craft...