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Some people say things are bigger and better in America; the food, the buildings, the people! Can the same principle apply to craft beer too? We decided to compare the UK and American craft brewing industries as part of our Beer & Social Media Spotlight series. Let’s start with the numbers. According to the latest stats from the American Brewers Association there are currently a little over 3,000 breweries across the States. To be honest I expected this...

Alcohol regulation is back on the agenda following a proposal from the All Party Parliamentary Group (APPG) for health warning labels to be added to alcoholic drinks. The APPG have called for all alcohol products to be labelled in a similar manner to tobacco. Yet is this really a solution to the health risks of drinking? Will such steps reduce binge drinking and improve health outcomes? Is Current Alcohol Labelling Failing No one denies that there is a...

Beer and social media are two of our favourite things, and lucky for us it’s our job to combine the two. Taking these passions, we’ve decided to create a new blog series simply entitled ‘Social Media and Beer Spotlight’ (yes we know it’s not the most creative title, but it does what it says on the tin/bottle). We’ll take a weekly look at what’s going on in the world of social media and beer, sharing great campaigns,...

Craft brewer BrewDog has won many plaudits for its approach to brewing, its iconic packaging and its fantastic PR, social media, and its overall marketing. Last week saw the brand launch its revamped branding and packaging. The feedback from its legion of devoted fans was decidedly mixed. It would appear that the normally confident brewery has made its first big marketing mistake, one compounded by its handling of the response. BrewDog is no stranger to controversy. Its...

Online beer retailer AleByMail.co.uk recently launched social media beer tastings on Twitter. It’s is not a new concept, beer bloggers have been hosting social media events like this for a number of years, and they’re growing in popularity. But this is not music to the ears of traditionalists in the pub trade. Some publican’s have expressed concern that social media events could damage their trade. Is it time they woke to the fact that these are...

*Check out our updated analysis based on 2016's list of the Top 100 Alcohol Brands. It’s that time of year again. The Grocer has published its list of the UK’s top 100 alcohol brands. The overall data is positive with 2013’s hot summer helping to drive a healthy 5% growth in value and 3.3% in volume. Yet what else can be gleaned from the stats? We’ve delved into the data to see which categories are growing, who’s hot and...

The title of this blog worries me. If the wine industry is only just waking up to social media marketing where have they been for the last 10 years?! Heads stuck in vines? And we’re not talking the six second video kind. At a recent symposium industry experts gathered in Italy to discuss the future of wine communications, and of course social media was top of the agenda. A series of talks, presentations and discussions all aimed...

Can the wine industry learn a thing or two from the way that craft beer approaches marketing, design and social media? A recent visit to London Wine Fair raised the question is craft beer leading the way in innovation in the drinks industry – from bottle design to Facebook ‘likes’. Design first Let’s start with the aesthetics. Beer labels are cool, artistic and resonate with a growing army of bearded hipsters who love to sup on the latest...

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...