Spirits

Image to illustrate post on the top 100 alcohol brands by social media agency Clarity Comms

July 24, 2019

0

Alcohol, Beer, Retailing, Spirits

Britain’s biggest alcohol brands 2019: a good year?

It's back. The Grocer has published its annual list of Britain's biggest alcohol brands and the results might be a surprise. The media headlines are about teetotal young millennials or rising health consciousness among consumers. Within the sector there's been a focus on the huge growth in low/no alcohol products. This might suggest it's been a difficult year. However, the drinks sector appears to be in good health. Here's our take out from this year's list of Britain's top 100 alcohol brands. Britain's...

by Clarity Comms

Post of craft gin distillers buying in neutral grain spirit by social media agency Clarity Comms

June 30, 2017

0

Alcohol, Spirits

Craft gin distillers: does buying in neutral spirit matter?

Craft gin distillers are celebrating with more good news showing that the sector is in rude health. Over the last few years there’s been an explosion in the number of craft gin distillers with gin sales in the UK expected to pass Scotch by 2020. Last year saw gin exports grew 16% to hit almost £500 million in value. Despite this success there’s a growing debate about whether the ‘craft gin’ label applies to distillers who...

by Clarity Comms

Image of alcohol on supermarket shelves as part of post on the top 100 alcohol brands by social media agency Clarity Comms

July 19, 2016

0

Alcohol, Beer, Spirits, Wine Marketing

The UK’s top 100 alcohol brands 2016: a tough year for brands

The Grocer has published its annual list of the top 100 alcohol brands. With plenty of innovation from craft brewers and distillers, how have the big drinks brands fared over the last 12 months? We’ve had a delve around the data to gauge the performance of Britain’s top 100 alcohol brands and to see which brands have moved up and down the league table since last year. In category terms beer remains the biggest category with the...

by Clarity Comms

#HotCraftSpirits the Twitter campaign created by social media agency Clarity Comms has been won by Jelleys Vodka

May 26, 2016

0

Alcohol, Spirits

Vodka brand Jelley’s Vodka tops #HotCraftSpirits poll

The voting is over and the counting down. After 10 weeks and over 20,000 votes for #HotCraftSpirits we have a winner. Jelley's Vodka from Northampton topped the poll with 5,012 votes beating off stiff competition to take the crown. In second place was Masons Yorkshire Gin with 3,200 votes followed by Hicks and Healey Whiskey with 3,176 votes. All of the brands in the top 10 will gain stocking with campaign sponsor 31DOVER.com The top 10 are shown...

by Clarity Comms

Image of spirits bottles as part of video post on the craft spirits market by Birmingham social media agency Clarity Comms

February 18, 2016

0

Alcohol, Spirits

The Craft Spirits Market: Interview with Rob Wood

The craft spirits market continues to grow with the sector showing no signs of slowing down in 2016. Whilst gin dominated much of the conversation much of the conversation in 2015, this year has seen predictions on the growth of vodka, mixers and rums. In December several industry professionals kindly shared their thoughts on the hot craft spirits trends for 2016. As part of an exciting campaign we're working on we recently spoke to leading bartender Rob Wood....

by Clarity Comms

Image of whisky glass on blog post about drink sector trends by Birmingham social media agency Clarity Comms.

December 15, 2015

0

Alcohol, Craft Brewing, Spirits

Drinks sector trends: what’s going to be hot in 2016

What drinks sector trends can we expect to see emerge in 2016? This year was all about Negronis, craft beer and small batch gin. We’ve asked a drink’s and beverage sector experts what they believe we’ll all be supping on next year. From Marston’s head of brand to a Birmingham gin expert, we’ve got all the 2016’s drinks sector trends covered. Chris Keating Head of Brand Marston’s Beer Company is responsible for creating one of the biggest selling...

by Clarity Comms

November 13, 2015

0

Alcohol, Craft Spirits, Opinion, Spirits

Sipsmith crowdfunding review

The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have otherwise had the chance, but it has also encouraged the consumer to take more of a deciding role in providing finance to fledgling businesses. With consumers in charge they have the ability to put their money where their mouth is and invest in products and businesses services that they think are important or exciting. The drinks industry...

by Clarity Comms

Image of a selection of craft and artisan gins for post by social media agency Clarity Comms.

August 28, 2015

0

Alcohol, Craft Spirits, Spirits

Craft gin and social media: Which brands are embracing social?

Everyone in the drinks sector knows that gin is hot. From innovative new brands to the Government talking up gin’s export potential, there’s plenty to celebrate. There’s no shortage of new craft and artisan gins. For many of these smaller players, using social media offers scope to build audiences and engage with drinkers, bartenders and retailers. Social media has long been at the front of craft beer’s marketing playbook, but how well are their spirits colleagues utilising...

by Clarity Comms

Image of Chase Distillery potatoes in a post about the opportunity for craft vodka

August 18, 2015

0

Alcohol, Spirits

Big opportunity for craft vodka producers

The last few years have seen a huge rise in the number of craft producers. Gin in particular has seen a renaissance with a surge of distilleries popping up across the country. But what about craft vodka? Is it being left behind in the artisan spirits race? The changing face of vodka Vodka has had many personalities. From everyone’s favourite tasteless spirit to flavours so bizarre even Heston Blumenthal would consider a step too far. In the late 90s flavoured vodka...

by Clarity Comms

Image of Sibling Gin. Part of a guest post by craft gin distiller Sibling on the craft spirits market. Part of a series by social media agency Clarity Comms

August 12, 2015

0

Alcohol, Craft Spirits, Spirits

Creating a successful craft spirits brand: the distiller’s view

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

by Clarity Comms

1
2