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Beer

Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website traffic and market products than ever before. But how do beer brands benefit from this social network? Utilising Instagram Instagram is a platform on which lifestyle, food, and drink content thrive. People’s faces, eye-catching images, and making + doing...

The Grocer has published its annual list of the top 100 alcohol brands. With plenty of innovation from craft brewers and distillers, how have the big brands fared over the last 12 months? We’ve had a delve around the data to gauge the performance of Britain’s top 100 alcohol brands and to see which brands have moved up and down the league table since last year.   In category terms beer remains the biggest category with the 22...

What’s been going on in the craft beer market? It should be no surprise that despite the summer respite there’s been no shortage of news and developments. Here’s our latest update of key news and trends in the craft beer sector. In August beer fans got to sample wares from 300 brewers at the London Beer Festival. The CAMRA-organised event featured over 900 real ales, ciders and perrys. The article notes that the growth in independent breweries...

Britain’s top 100 alcohol brands are in the spotlight after the publication of the Grocer’s list of the UK’s biggest  drinks brands. The bottom end of the alcohol market is buzzing: we’re seeing record numbers of applications for distilling licenses, excellent growth for English wines and of course the ongoing rise of craft beer. But is life as good at the top? Here’s our view of the state of the market...

Take away craft beer growlers are all the rage at the moment and yet another thing imported from our craft beer brewing friends in America. We first introduced growlers in an earlier post about our craft beer trip to Vancouver. Intrigued by the idea of take-out beer we decided to write more on the subject and find out what the potential benefits are to UK brewers. But first lets establish exactly what a growler is? You can look up some definitions...