Clarity Lands Silver at 2021 CIPR PRide Midlands Awards
We're delighted to have won silver for Best Use of Content at this year’s CIPR PRide Awards....
Clarity News
Clarity Wins Social Media Campaign of the Year
We’re incredibly proud to have won Social Media Campaign of the Year at the Drinks Business Awards 2021! The award-winning entry? HobtoberFest. A campaign for Hobgoblin Beer, which consisted of a 3-day virtual social media festival over the Halloween weekend. All the fun and excitement of a real-life festival from the comfort of your own home. From beer-battered-prawn topped burgers to a crowdsourced home brew and exclusive live performances, we pretty much covered it all at HobtoberFest. The...
Social Media Marketing: Coverage of Clarity’s Work
We were delighted to see coverage of one of our social media marketing posts make it into the local press. Social media content is often picked up and used by both local and national media. So we were very pleased when our Marston's Brewery post was covered by Derbyshire Live. The article related to a post Clarity had created in response to media reports of an impending shortage of Marmite. The shortage was due to the impact...
Clarity wins Gold at CIPR PRide Awards
The Clarity team were to win Gold for Best Use of Content at last week's CIPR PRide Midlands Awards. The award was for our Halloween social media campaign for beer brand Hobgoblin. The campaign saw us deliver a one-hour live Game Show to the brand's social followers via Facebook Live. This innovative campaign involved a live audience, host and a range of entertainments including an Escape Room and contortionist. To ensure that everything went to plan we worked with...
Clarity shortlisted at the 2019 CIPR PRide Awards
We're celebrating again after being shortlisted at the 2019 CIPR PRide Midlands Award. We're up for Best Use of Content for Hobgoblin for our Halloween Facebook Live Game Show. The one hour live show featured a compere, live audience, band, live challenges, social media competitions, a contortionist and creepy food. All broadcast live to the brand's 217,000+ social following. As well as developing the concept, writing the script and sourcing the entertainment we worked closely with our fabulous...
Another award nomination for Clarity Comms
Clarity Comms are celebrating being shortlisted at this year's CIPR PRide Midlands Awards. The agency has been shortlisted in the "Social Media Campaign of the Year" category for Hobgoblin's 2017 Halloween campaign. Halloween 2017 was the brand's biggest social media campaign to date spanning paid, owned, earned and dark social channels. Across the brand's owned channels the campaign generated a massive 25% engagement rate with paid ads reaching almost 6 million consumers during the Season of Mischief. The...
Clarity Comms shortlisted at the 2018 PRCA Dare Awards
Team Clarity are celebrating another award nomination. We're delighted to have been shortlisted at the 2018 PRCA Dare Awards (Midlands). We're up for the Digital/Social Media Campaign of the Year for Hobgoblin's 2017 Halloween campaign. Campaign Highlights Hobgoblin’s 2017 Halloween social media campaign was the brand’s biggest and most successful to date. The brand moved into dark social media recruiting 200 mischief making fans to a WhatsApp group. This batch of hardcore brand advocates posted 10,000 messages in just 6 weeks. Activity on...
Clarity Comms shortlisted at the Social Buzz Awards
The Clarity team are celebrating again after being shortlisted for another award. We're up for the Best FMCG/Consumer Goods Social Media Campaign at the 2017 Social Buzz Awards. The entry is for Hobgoblin's 2016 Halloween social media campaign. The campaign, which has already bagged one award, saw us reach over 10 million consumers, deliver huge social media engagement on the brand's owned social channels. It also delivered the most watched Facebook Live broadcast of any alcohol brand (at...
Clarity wins at the PRCA Dare Awards
We're celebrating again after a successful night at the PRCA DARE Awards (Midlands) where we picked up the gong for Digital & Social Media Campaign of the Year for Hobgoblin's 2016 Halloween campaign. The PRCA Dare Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts in 5 regions. We were nominated in the Midlands for our work for Halloween. Despite stiff...
Clarity triumphs at the Drinks Business Awards
We're celebrating after Clarity won the award for "Social Media Campaign of the Year" at this year's Drinks Business Awards. The award was for our hugely successful #HotCraftSpirits campaign and is another example of our award-winning social media campaigns. We were up against some great competition including campaigns from Franklin & Sons tonics and Master of Malt so it's a great result. It was also fantastic to see our Birmingham social media agency win against our larger London...