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We’re incredibly proud to have won Social Media Campaign of the Year at the Drinks Business Awards 2021! The award-winning entry? HobtoberFest. A campaign for Hobgoblin Beer, which consisted of a 3-day virtual festival over the Halloween weekend. All the fun and excitement of a real-life festival from the comfort of your own home. From beer-battered-prawn topped burgers to a crowdsourced home brew and exclusive live performances, we pretty much covered it all at HobtoberFest.  The campaign was...

The Clarity team were to win Gold for Best Use of Content at last week's CIPR PRide Midlands Awards. The award was for our Halloween campaign for beer brand Hobgoblin. The campaign saw us deliver a one-hour live Game Show to the brand's social followers via Facebook Live. This innovative campaign involved a live audience, host and a range of entertainments including an Escape Room and contortionist. To ensure that everything went to plan we worked with our friends...

We're celebrating again after being shortlisted at the 2019 CIPR PRide Midlands Award. We're up for Best Use of Content for Hobgoblin for our Halloween Facebook Live Game Show. The one hour live show featured a compere, live audience, band, live challenges, social media competitions, a contortionist and creepy food. All broadcast live to the brand's 217,000+ social following. As well as developing the concept, writing the script and sourcing the entertainment we worked closely with our fabulous...

Clarity Comms are celebrating being shortlisted at this year's CIPR PRide Midlands Awards. The agency has been shortlisted in the "Social Media Campaign of the Year" category for Hobgoblin's 2017 Halloween campaign. Halloween 2017 was the brand's biggest social media campaign to date spanning paid, owned, earned and dark social channels. Across the brand's owned channels the campaign generated a massive 25% engagement rate with paid ads reaching almost 6 million consumers during the Season of Mischief. The...

Team Clarity are celebrating another award nomination. We're delighted to have been shortlisted at the 2018 PRCA Dare Awards (Midlands). We're up for the Digital/Social Media Campaign of the Year for Hobgoblin's 2017 Halloween campaign. Campaign Highlights Hobgoblin’s 2017 Halloween social media campaign was the brand’s biggest and most successful to date. The brand moved into dark social media recruiting 200 mischief making fans to a WhatsApp group. This batch of hardcore brand advocates posted 10,000 messages in just 6 weeks. Activity on...

The Clarity team are celebrating again after being shortlisted for another award. We've up for the Best FMCG/Consumer Goods Social Media Campaign at the 2017 Social Buzz Awards. The entry is for Hobgoblin's 2016 Halloween social media campaign. The campaign, which has already bagged one award, saw us reach over 10 million consumers, deliver huge social media engagement on the brand's owned social channels. It also delivered the most watched Facebook Live broadcast of any alcohol brand (at...

We're celebrating again after a successful night at the PRCA DARE Awards (Midlands) where we picked up the gong for Digital & Social Media Campaign of the Year for Hobgoblin's 2016 Halloween campaign. The PRCA Dare Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts in 5 regions. We were nominated in the Midlands for our work for Halloween. Despite stiff...

We're celebrating after Clarity won the award for "Social Media Campaign of the Year" at this year's Drinks Business Awards. The award was for our hugely successful #HotCraftSpirits campaign and is another example of our award-winning social media campaigns. We were up against some great competition including campaigns from Franklin & Sons tonics and Master of Malt so it's a great result. #HotCraftSpirits is a social media campaign to find the UK's favourite craft spirits. Launched in 2016 it...

We're celebrating after picking up two social media nominations for our work. This morning we found out that we'd been nominated at the 2017 PRCA Dare Awards for Best Digital & Social Media Campaign for the Year. The nomination for the Hobgoblin's 2016 Halloween Campaign. Hobgoblin Beer owned Halloween with an explosive social media campaign. Highlights includes reaching over 10,000,000 people were reached, huge social media engagement and the most watched Facebook live video from any UK beer brand...

Clarity will be speaking next week's IFE 2017 at ExCel London. IFE 2017 (The International Food & Drink Event) is the UK’s biggest and most important food & drink trade show. This biennial exhibition provides an unrivalled opportunity to source pioneering and new foods. Taking place 19 to 22 March 2017 in London, the home of innovation, visit this four day extravaganza to stay up-to-date with the latest trends and network with the industry’s finest. Clarity Comms co-founder...