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Clarity News

We're celebrating after picking up two social media nominations for our work. This morning we found out that we'd been nominated at the 2017 PRCA Dare Awards for Best Digital & Social Media Campaign for the Year. The nomination for the Hobgoblin's 2016 Halloween Campaign. Hobgoblin Beer owned Halloween with an explosive social media campaign. Highlights includes reaching over 10,000,000 people were reached, huge social media engagement and the most watched Facebook live video from any UK beer brand...

Clarity will be speaking next week's IFE 2017 at ExCel London. IFE 2017 (The International Food & Drink Event) is the UK’s biggest and most important food & drink trade show. This biennial exhibition provides an unrivalled opportunity to source pioneering and new foods. Taking place 19 to 22 March 2017 in London, the home of innovation, visit this four day extravaganza to stay up-to-date with the latest trends and network with the industry’s finest. Clarity Comms co-founder...

We're celebrating again with another award nomination. Clarity has been shortlisted at the 2016 Beer Marketing Awards for Best Online Marketing for our client Hobgoblin. The shortlist relates to our latest high impact social media campaign for the brand. We're chuffed to bits and can't wait for the awards night on the 8th September. We'll be keeping our fingers crossed!...

We’re well known for our love of beer. And not content with just talking about beer we decided to turn our passion into event in collaboration with fellow beer lovers Dea Latis. Our resident beer aficionado Lucy wasn’t happy that all the fantastic Dea Latis beer and breakfast events are held in London so she decided to bring a boozy brunch to Birmingham Beer Bash. Held on Saturday July 23rd the #BrewstersBrunch was a celebration and brilliant women...

We're chuffed as we've just been shortlisted at this year's PRCA Dare Awards (Midlands) in the Digital & Social Media Campaign of the Year category. The nomination is for our Halloween social media campaign for Hobgoblin beer. Hobgoblin Halloween Shorts was part of the brand’s Halloween activity, its key promotional period. The brief was to use social media to recruit new, younger drinkers to the brand focusing on the 18 - 34 year old millennial drinker. The need to...

We celebrating this week with some exciting news about #HotCraftSpirits our Twitter campaign to find the UK's hottest craft spirit. Earlier this week the Spirits Business ranked the campaign in its top 10 marketing campaigns for March. This is great news as our low-budget social media campaign ranked alongside activity for some of the biggest brand names in wines and spirits. This follows our announcement of online retail 31DOVER.com as official sponsor. As well as promoting the campaign across their social...

Clarity has launched Hot Craft Spirits, a Twitter campaign to find the UK's hottest craft and artisan spirits. #HotCraftSpirits is a social media campaign encouraging producers, distillers and fans of craft spirits to get involved and vote for their favourites. Votes are displayed on a Twitter powered leaderboard on the campaigns website. Producers and distillers are able to ‘claim’ their brand via the website www.hotcraftspirits.co.uk and encourage their fans to vote. Consumers can vote on their favourite craft spirit by...

We're celebrating after being shortlisted at the 2016 PRMoment Awards. Our Halloween campaign for Hobgoblin is a contender for Social Media Campaign of the Year. Hobgoblin Halloween Shorts was part of the brand’s Halloween activity, traditionally a key promotional period. The brief was to use social media to recruit new, younger drinkers to the brand. The need to engage with millennials resulted in the creation of a series of Halloween movie clips starring the Hobgoblin. The content was...

We've exciting news. Clarity Comms has started 2016 with a move to new offices in Digbeth, Birmingham. After two and bit years in Moseley, a series of client wins meant that it was time to find a new bigger home for our growing team. We've now in the heart of Birmingham's creative community in Digbeth on the edge of the City Centre. The new offices will give us the space to grow further as we continue to add...