Top

Clarity News

Clarity has been getting out and about in the media sharing our insights. We've written a piece on how to succeed in the craft gin market (£) for wine and spirits trade magazine Harpers. The piece looks at the thriving craft gin sector and considers how entrepreneurs can increase their chances of success in a highly competitive market. July saw Birmingham Beer Bash back for its third year with over 50 breweries in attendance. Co-founder Lucy Kemp shared her thoughts...

Clarity client Itihaas has crafted a new beer to match its menu of authentic Indian cuisine. Created in partnership with Coventry microbrewery Lion Heart, Sambha IPA is hoppy in flavour, with fruity notes of citrus and pineapple derived from citra hops. The recipe is a bespoke creation designed to be enjoyed in harmony with the plethora of flavours in Indian cuisine. Mildly sweet, with subtle hints of malt, the ale is to be available exclusively at the...

Clarity Comms co-founders Lucy Kemp and Jason Navon have given a masterclass on social media to students at Birmingham City University. The talk showed the students how the media landscape has changed and the opportunities it gives brands to reach, activate and engage with their audiences. The presentation also included campaign examples and social media case studies showing how social can deliver for businesses.  ...

Our client Hobgoblin picked up "Best Stunt/Event' at the Beer Marketing Awards for it's Bringing Taste to the Nation campaign. The judges praised the campaign for it's approach: “A combined social media, live roadshow and trade engagement programme folded into a national sampling programme unlike any other brand could, or would, do. Proving that even sampling can be a brand building activity.” Naturally the social media element was conceived and handled by Clarity Comms. We created the #Goblineers,...

Clarity Comms are organising a brand new event that will bring English wine producers together with local restaurants for a series of tasting events and a Saturday festival. English Wine Takeover is a collaboration between Clarity Comms and The Food & Drink Events Company. The event is being supported by the official industry body English Wine Producers. English Wine Takeover kicks off on Friday 22nd May, set to run over the weekend and into the official English Wine Week. The main event takes place on Saturday 23rd...

Birmingham PR and social media agency Clarity Comms has been named Outstanding, at an awards ceremony designed to highlight creative talent in the Midlands. Despite being less than two years old, we were awarded the title of Outstanding Small PR Consultancy, seeing off competition from five other agencies competing for the top spot. Birmingham’s flourishing PR sector was well-represented, with five out of the six nominees based in the city. Run by The Chartered Institute of Public Relations...

Clarity has helped beer brand Hobgoblin run a live gameshow that was streamed online this Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Wheel of Misfortune is part of the wider ‘Season of Mischief’ campaign which has seen the brand ramp up its on-trade and off-trade marketing and sales activity. Over 2,000 members of the public have applied to take part, with a lucky four selected who appeared in a series of live shows on...

We're celebrating a national industry accolade, receiving an award for Hobgoblin beer's social media campaign at the 2014 Fresh Awards. Held this year in Manchester, the Fresh Awards set out to find and reward ‘the very freshest ideas in creative, digital, media and PR.’ Clarity took the silver award for Freshest Low Budget Campaign after creating a social media plan to recruit new fans for Hobgoblin, a ruby beer brewed by Marston’s Beer Company. To boost the UK’s second best-selling ale the agency turned to...

Women Outside the Box held its Festival of Female Entrepreneurs in Bristol with Clarity co-founder Lucy Kemp running a workshop on marketing and PR. The workshop provided advice and tips for small businesses on how to build and tell their brand stories via PR, blogging and social media. Lucy, along with fellow presenter and entrepreneur Amy Seton also ran a question and answer session as part of the workshop. The workshop also talked about networking a theme which Yahoo...