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Coinciding with Scotland’s historic referendum, our client, events company mclcreate has used the latest 3D projection mapping techniques to bring new life to the most familiar of Scottish design motifs: the tartan. The spectacular nocturnal light display transformed the barns and log cabins of Leyden Farm near Edinburgh, after months of design and preparation by street artists Ross Blair, Brian Mcfeely and Craig Robertson, known in artistic circles by the pseudonyms TrenchOne, Elph and Purshone. Collaborating as the Art Collective...

Clarity is resurrecting the ghost of an old gameshow for Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune for Hobgoblin’s social media campaign. In a first for any British brewer, Hobgoblin will broadcast the gameshow live on Facebook on the night of Halloween itself. The campaign launched with a teaser video to recruit contestants. As well as being promoted on the Hobgoblin’s owned social channels we’re promoting via YouTube ads too. Hobgoblin has...

A new week and more good news. Clarity has been nominated at this year's Fresh PR Awards. We're up for the Freshest Low Budget award for our Hobgoblin Goblineers campaign. The low budget campaign was for Bringing Taste to the Nation, where we looked to turn the brand’s social media fans into brand advocates. We've pulled together a video case study for this which shows why its been nominated at both the Fresh Awards and CIPR PRide...

We're enjoying the end to a great week after the Guardian featured us in its 2014 Small Business Showcase. The focus this year is on how small businesses are using PR and marketing. Our entry highlights our focus on blogging as a key part of our marketing as well as our first PR campaign for us, #FutureOfMoney where we looked at the future of payments and consumer awareness of Bitcoin. We're keeping our fingers crossed to see if we make...

The nominations for this year's CIPR PRide Awards are out and we've been shortlisted in three categories: Outstanding Small Consultancy, Best Social Media Campaign and Best Low Budget Campaign. Run by The Chartered Institute of Public Relations, the CIPR PRide Awards (Midlands) seek to recognise outstanding companies and agencies within the region. We're delighted that to have been nominated. Clarity co-founder Jason Navon commented: "Our USP is our focus on clients’ audiences and communications campaigns that deliver real returns for brands...

[caption id="attachment_316" align="alignnone" width="672"] The "Wych Brew Are You" app showing the votes for each beer.[/caption] How do you turn conversations about your products into brand advocacy? This is what we’ve just done for our client Marston’s, turning mentions of their Wychwood beers into a fun, engaging and interactive social media campaign, Wych Brew Are You? We’d already plugged our social media monitoring tool, Pulsar, into conversations taking place about beer. A closer look showed that Wychwood’s beers had...

The organisers of Birmingham Wine Festival have appointed Clarity Comms as its social media agency. As well as social media, the agency will handle all digital communications & PR for the Birmingham Wine Festival. The event is the city's first major festival of wine and is being run by the Food & Drink Events Company. The event takes place over the weekend of the 13th & 14th June at the Hyatt Regency in Birmingham and will feature wines from...

Our #FutureOfMoney campaign continues to generate interest. The coverage in the Telegraph saw us invited to speak at Nerd Nite in May. Nerd Nite's are a regular meet-up where nerds and techies learn interesting things over a drink or two. Clarity co-founder Jason Navon will be looking at whether bitcoin is a real phenomena or another digital dead-end. As well as bitcoin May's attendees will hear about the origins of Japanese writing and how stats can predict the length...

[caption id="attachment_92" align="alignnone" width="637"] Image from the Telegraph site covering Clarity's survey of consumer attitudes to bitcoin and crypto-currencies.[/caption] We’ve had some great coverage for our #FutureOfMoney campaign. The Daily Telegraph ran a piece centred on our survey of consumer attitudes to crypto-currencies. The Drum also covered the research as did the crypto-currency sites Coindesk & Cryptocoins News as well as online news sites Tech Digest & BizReport. The survey even got mentioned by the South China Morning Post. This followed our guest post on Econsultancy where we talked about Bitcoin and...