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Client work

Clarity has helped beer brand Hobgoblin run a live gameshow that was streamed online this Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Wheel of Misfortune is part of the wider ‘Season of Mischief’ campaign which has seen the brand ramp up its on-trade and off-trade marketing and sales activity. Over 2,000 members of the public have applied to take part, with a lucky four selected who appeared in a series of live shows on...

Clarity is resurrecting the ghost of an old gameshow for Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune for Hobgoblin’s social media campaign. In a first for any British brewer, Hobgoblin will broadcast the gameshow live on Facebook on the night of Halloween itself. The campaign launched with a teaser video to recruit contestants. As well as being promoted on the Hobgoblin’s owned social channels we’re promoting via YouTube ads too. Hobgoblin has...