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Consumers

This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands. Welcomed by host of excited food innovators and with a jam packed day of sessions, I came away from the day with a more expanded knowledge of future trends, behaviours and business strategies of food and nutrition. Firstly, the day kicked off with a session on food packaging. This may sound a little dull,...

It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December. There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline. Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic. Their outlook has been boosted by other news...

PR and communications experts are concerned with establishing trust between an organisation and its stakeholders – be they consumers, other businesses, voters or society at large. No wonder then, that Edelman, one of the world’s largest PR agencies, has carried out a global surveyinto the public levels of trust in different institutions and organisations. Looking at the UK segment of the research, I’ve cherrypicked some interesting points for discussion. By Ahmed Ahmed, Senior Account Manager at Clarity THE GOVERNMENT AND THE...