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Content Marketing

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Content Marketing, Hospitality, Restaurants, Social media

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

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Content Marketing, Opinion, Social media

Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits publisher, Harpers. Their claim follows the publication of the latest Kantar data on the 'digital consumer'. Does the data support this assertion? And what is the implication for brands who invest in social media marketing? Are the over 55s a social audience? We've drilled down into the research and other published data to gauge whether...

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Content Marketing, Social media

This is Jonathan Perelman, Buzzfeed’s General Manager of Video and VP of Agency Strategy. (Pretty wordy title for someone who specialises in snappy content, right?) By Ahmed Ahmed, Senior Account Manager at Clarity I had the luck to meet and talk to Jonathan at a conference at Birmingham City University today called #RethinkMedia, where Jonathan delivered an insightful talk on content and how social media is a powerful force for brands and publishers. And in classic Buzzfeed style, here are 7 key content marketing insights...

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Our mission is to help ambitious clients get the best out of their investment in social media. We have a single-minded focus on creating and delivering effective content and campaigns, anchored in consumer behaviour and insights. Our expertise spans both B2B and B2C and includes everything from alcohol and food & drinks to the financial and hospitality sectors.

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