Craft Spirits

Image of a gin and tonic as part of post on the craft gin market by social media agency Birmingham Clarity Comms

November 20, 2015

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Alcohol, Craft Spirits

Craft gin market: finding success in the artisan spirits sector

The craft gin market is hot. Last year saw a record number of applications to HMRC for distilling licenses. The breadth of choice is good news for consumers, helped by media interest and articles recommending the top picks. Craft gin’s visibility was evident at this year’s Imbibe Live with plenty of new arrivals on hand to showcase their products to buyers and bartenders. It’s not all plain sailing though. As a recent Imbibe Magazine’s editorial noted, not...

by Clarity Comms

November 13, 2015

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Alcohol, Craft Spirits, Opinion, Spirits

Sipsmith crowdfunding review

The phenomena that is crowd funding has not only created great opportunities for individual, bespoke small business that may never have otherwise had the chance, but it has also encouraged the consumer to take more of a deciding role in providing finance to fledgling businesses. With consumers in charge they have the ability to put their money where their mouth is and invest in products and businesses services that they think are important or exciting. The drinks industry...

by Clarity Comms

Image of a selection of craft and artisan gins for post by social media agency Clarity Comms.

August 28, 2015

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Alcohol, Craft Spirits, Spirits

Craft gin and social media: Which brands are embracing social?

Everyone in the drinks sector knows that gin is hot. From innovative new brands to the Government talking up gin’s export potential, there’s plenty to celebrate. There’s no shortage of new craft and artisan gins. For many of these smaller players, using social media offers scope to build audiences and engage with drinkers, bartenders and retailers. Social media has long been at the front of craft beer’s marketing playbook, but how well are their spirits colleagues utilising...

by Clarity Comms

Image of Sibling Gin. Part of a guest post by craft gin distiller Sibling on the craft spirits market. Part of a series by social media agency Clarity Comms

August 12, 2015

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Alcohol, Craft Spirits, Spirits

Creating a successful craft spirits brand: the distiller’s view

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

by Clarity Comms

Image showing gin brands on a supermarket shelf. Part of post by Birmingham social media agency Clarity Comms on craft spirits market.

August 5, 2015

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Alcohol, Craft Spirits, Spirits

Finding success in the craft spirits market: the retailer’s view

The craft sprits market is hot. From artisan gins to flavoured vodkas and Welsh whisky, there’s no shortage of innovation or new entrants. Visitor’s to July’s Imbibe Live 2015 were spoilt for choice with dozens of spirits on offer. Is this a passing fad? Or is our love of craft spirits a long-term trend? What does it take to succeed in such as competitive market? We wanted to find out what people in the trade think of...

by Clarity Comms

Image of craft gin posted in Clarity Comms blog. A social media agency based in Birmingham

May 13, 2015

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Alcohol, Craft Spirits, Spirits

Cashing in on craft gin – what’s driving demand for artisan spirits?

Premium and craft gin is on the rise. In the last two years sales have jumped 18% and astonishingly British gin makes up 20% of the worlds supply. But what’s driving this growth? One word. Craft. Craft gin distilleries are popping up faster than you can say G&T. According to figures released by HMRC at the end of 2014 applications for distillery licenses have jumped a massive 1500% and show no signs of slowing. But what exactly is...

by Clarity Comms