Food Posts | Clarity Comms | Social Media Agency

Post on cooking sauce brands' use of social media. Post by Clarity Comms, an award-winning social media agency

February 21, 2017

Cooking sauces & social media: category overview

Cooking sauces is a category in distress. According to the latest Grocer report, sales for many brands are falling. Brands it seems are in decline caught between cheaper, discounted own-label rivals on one side and chilled ready meals on the other. In such a competitive market, is there scope for brands to make better use of social media? And is there a business case for this? We’ve had a look at some of the brands on...

by Clarity Comms

Table showing social media audiences for leading chilled soup brands as part of post by social media agency Clarity Comms

January 12, 2017

Chilled soups, Food

Soup brands & social media: is there value in social?

It's that time of year again. A combination of post-Christmas health kicks, the cold weather or a runny nose means many consumers will be reaching for a comforting bowl of soup. Are soup brands using social media as a marketing channel? And does it add value to the category's key players? Here's our review of soup brands & social media. It's a tough market The latest category report shows that soup brands face some challenges. Canned and instant soups are...

Food

Cooking sauces & social media: category overview

by Clarity Comms

Soup brands & social media: is there value in social?

by Clarity Comms

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