Soup brands & social media: is there value in social?
It's that time of year again. A combination of post-Christmas health kicks, the cold weather or a runny nose means many consumers will be reaching for a comforting bowl of soup. Are soup brands using social media as a marketing channel? And does it add value to the category's key players? Here's our review of soup brands & social media. It's a tough market The latest category report shows that soup brands face some challenges. Canned and instant soups are...
