Cooking sauces & social media: category overview
Cooking sauces is a category in distress. According to the latest Grocer report, sales for many brands are falling. Brands it seems are in decline caught between cheaper, discounted own-label rivals on one side and chilled ready meals on the other. In such a competitive market, is there scope for brands to make better use of social media? And is there a business case for this? We’ve had a look at some of the brands on...
