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#FutureOfMoney

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#FutureOfMoney, Consumers, Opinion

It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December. There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline. Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic. Their outlook has been boosted by other news...

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#FutureOfMoney, Opinion

Bitcoin is big news. But what does it mean to the average consumer?  As part our #FutureOfMoney campaign we surveyed 2,000+ online consumers to find out more about awareness and usage of bitcoin (and other crypto-currencies). The results showed that awareness was good at 57%. 5% of those surveyed have used bitcoin and 18% said they would use the digital currency. One of several challenges to growth is the language around digital currencies. How much does stuff actually cost? To put...

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#FutureOfMoney

Online payments, mobile commerce and even money itself are being disrupted. The 2008 financial crisis has seen a burst of innovative startups looking to disrupt the traditional financial providers. From lower cost rivals to existing systems to entirely new currencies there’s plenty going on. Our infographic compares six of these challengers to see what makes them tick, their strengths and weaknesses. [caption id="attachment_54" align="alignnone" width="1191"] Infographic from comms agency Clarity looking at 6 potentially disruptive payment technologies.[/caption]...

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#FutureOfMoney

Will 2014 be the year Bitcoin becomes mainstream? Bitcoin has been a hot topic for several months as it becomes easier to use it. You can fly into space with Virgin Galactic using Bitcoins, pay for household goods, a round of drinks and now even fill up your car with the crypto-currency. Does this mean that regulators will begin to look more favourably on Bitcoin and the wider digital currency market? And what else is competing for attention in the mobile & digital payments space? We’ll be looking...

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Our mission is to help ambitious clients get the best out of their investment in social media. We have a single-minded focus on creating and delivering effective content and campaigns, anchored in consumer behaviour and insights. Our expertise spans both B2B and B2C and includes everything from alcohol and food & drinks to the financial and hospitality sectors.

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