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Opinion

It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in the European elections have been lost in the media focus on UKIP’s rise and concern that the results weren’t good enough for a party looking to return to power. Ed’s woes have been exacerbated by some horrendous PR mistakes. These have been widely reported by a media convinced that Mr Miliband doesn’t have what it takes...

It’s been a tumultuous start to 2014 for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December. There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline. Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic. Their outlook has been boosted by other news...

The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline. Organic post reach for brands could soon be a thing of the past. The prevailing view is that brands should expect to see organic post reach of between 1-2%, with the end of organic reach looming on the horizon. The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as...

Bitcoin is big news. But what does it mean to the average consumer?  As part our #FutureOfMoney campaign we surveyed 2,000+ online consumers to find out more about awareness and usage of bitcoin (and other crypto-currencies). The results showed that awareness was good at 57%. 5% of those surveyed have used bitcoin and 18% said they would use the digital currency. One of several challenges to growth is the language around digital currencies. How much does stuff actually cost? To put...

Are brands on Vine? And how well are they using it? It’s been over a year since Vine burst onto the social media scene introducing us all to the world of 6 second videos. It’s no surprise that some brands have taken to this new channel like a duck to water but not everyone is getting is right. To understand more about what content works on Vine we’ve taken a look around and classified the content into four...

PR and communications experts are concerned with establishing trust between an organisation and its stakeholders – be they consumers, other businesses, voters or society at large. No wonder then, that Edelman, one of the world’s largest PR agencies, has carried out a global surveyinto the public levels of trust in different institutions and organisations. Looking at the UK segment of the research, I’ve cherrypicked some interesting points for discussion. By Ahmed Ahmed, Senior Account Manager at Clarity THE GOVERNMENT AND THE...