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How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social media as part of its marketing, research or customer service? Are they looking at how customers are talking about their products or brands online? There’s certainly cynicism from boards as to social’s ability to deliver meaningful ROI. This was reinforced by a FT/ICSA survey that showed that almost half of boards surveyed hadn’t discussed social media in the...

As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those consumers are – whether it be social media or a print magazine. All too often its seem that agencies forget to think like the consumer they’re trying to target and instead get caught up in the latest trends. Just think Siobhan Sharpe from the BBC comedy W1A. If you’ve worked in a social media or PR...

It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in the European elections have been lost in the media focus on UKIP’s rise and concern that the results weren’t good enough for a party looking to return to power. Ed’s woes have been exacerbated by some horrendous PR mistakes. These have been widely reported by a media convinced that Mr Miliband doesn’t have what it takes...