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Opinion, Politics, Social media

It’s almost two weeks since the UK electorate voted to leave the EU. With millions of conversations taking place on social media before and after the vote we took a look to see who won the EU social media referendum. The social media conversations have even hit the mainstream media whether to assess the impact of individual politician’s, the respective campaigns themselves or the social media trends. We were interested in the latter aspect: what was taking...

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PR, Social media

The Icelandic tourism industry has erupted in recent years, as the small country wedged between Europe and North America learns to capitalise on its dramatic geography and natural wonders. The disastrous meltdown of the banking sector in 2008 was an added catalyst, prompting the country to ramp up its marketing efforts to attract outside visitors as a sustainable source of income. A Travel PR Success Story One effect of the volcano that disrupted Europe’s flight paths in 2010...

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Opinion, PR, Social media

How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social media as part of its marketing, research or customer service? Are they looking at how customers are talking about their products or brands online? There’s certainly cynicism from boards as to social’s ability to deliver meaningful ROI. This was reinforced by a FT/ICSA survey that showed that almost half of boards surveyed hadn’t discussed social media in the...

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PR, Social media

As a social media agency we’re about modern communications. This means we talk on behalf of our clients to consumers wherever those consumers are – whether it be social media or a print magazine. All too often its seem that agencies forget to think like the consumer they’re trying to target and instead get caught up in the latest trends. Just think Siobhan Sharpe from the BBC comedy W1A. If you’ve worked in a social media or PR...

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Opinion, Politics, PR

It’s been another challenging month for Labour leader Ed Miliband. A strong performance in the local elections and a second place in the European elections have been lost in the media focus on UKIP’s rise and concern that the results weren’t good enough for a party looking to return to power. Ed’s woes have been exacerbated by some horrendous PR mistakes. These have been widely reported by a media convinced that Mr Miliband doesn’t have what it takes...

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Our mission is to help ambitious clients get the best out of their investment in social media. We have a single-minded focus on creating and delivering effective content and campaigns, anchored in consumer behaviour and insights. Our expertise spans both B2B and B2C and includes everything from alcohol and food & drinks to the financial and hospitality sectors.

© Clarity PR Ltd, 2023
CONTACT US

+44 (0) 7974 924853

Mon - Fri 09:30 - 18:00

Birmingham, United Kingdom

enquiries@clarity-comms.co.uk