Social media and restaurants: making social work in hospitality
Dining out is and inherently social activity so what’s stopping restaurants from embracing social media? Many in the sector will have seen the data on social, internet usage and the power of TripAdvisor. But what does social media marketing really offer for restaurant owners? Can it deliver a meaningful return for businesses? More importantly, does it put bums on seats? The answer to all of these is yes. Here are some key tips on how to make...