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Restaurants

Dining out is and inherently social activity so what’s stopping restaurants from embracing social media? Many in the sector will have seen the data on social, internet usage and the power of TripAdvisor. But what does social media marketing really offer for restaurant owners? Can it deliver a meaningful return for businesses? More importantly, does it put bums on seats? The answer to all of these is yes. Here are some key tips on how to make...

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...