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Retailing

Last month saw the launch of Sainsbury's #FoodDancing, the first ad campaign from its new agency, Wieden+Kennedy. The ad introduced a new style to the supermarket's advertising, shot in black and white on handheld cameras. The campaign also featured the obligatory hashtag, #FoodDancing. This post looks at the effectiveness of the social media campaign. Has #FoodDancing inspired UK consumers? How well has the brand harnessed shared media and consumer advocacy? #FoodDancing on social media: owned channels As is the norm these days...

This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands. Welcomed by host of excited food innovators and with a jam packed day of sessions, I came away from the day with a more expanded knowledge of future trends, behaviours and business strategies of food and nutrition. Firstly, the day kicked off with a session on food packaging. This may sound a little dull,...

It’s not the best time to be an executive at any of the big four supermarkets. In July, another set of bad results saw Tesco’s CEO Philip Clarke step down. Sainsbury’s saw its second consecutive quarter of falling sales and the news for Morrisons and Asda is not much better (although Asda at least reported a small growth in sales). The gloom of the big four is in direct contrast to the fortunes of the discount supermarkets...