Retailing Archives | Clarity Comms

Image to illustrate post on the top 100 alcohol brands by social media agency Clarity Comms

July 24, 2019

Britain’s biggest alcohol brands 2019: a good year?

It's back. The Grocer has published its annual list of Britain's biggest alcohol brands and the results might be a surprise. The media headlines are about teetotal young millennials or rising health consciousness among consumers. Within the sector there's been a focus on the huge growth in low/no alcohol products. This might suggest it's been a difficult year. However, the drinks sector appears to be in good health. Here's our take out from this year's list of Britain's top 100 alcohol brands. Britain's...

by Clarity Comms

February 27, 2017

Retailing

Sainsbury’s #FoodDancing: did it sing on social?

Last month saw the launch of Sainsbury's #FoodDancing, the first ad campaign from its new agency, Wieden+Kennedy. The ad introduced a new style to the supermarket's advertising, shot in black and white on handheld cameras. The campaign also featured the obligatory hashtag, #FoodDancing. This post looks at the effectiveness of the social media campaign. Has #FoodDancing inspired UK consumers? How well has the brand harnessed shared media and consumer advocacy? #FoodDancing on social media: owned channels As is the norm these days...

by Clarity Comms

November 25, 2015

Consumers, Food and Drink, Opinion, Retailing

Food Matters Live 2015: The importance of packaging & communication

This year Clarity attended the Food Matters Live 2015 conference and it has to be said it was well worth the trip from the Midlands. Welcomed by host of excited food innovators and with a jam packed day of sessions, I came away from the day with a more expanded knowledge of future trends, behaviours and business strategies of food and nutrition. Firstly, the day kicked off with a session on food packaging. This may sound a little dull,...

by Clarity Comms

Image of Aldi masthead to support Clarity Comms post on discount supermarkets

August 18, 2014

Opinion, Retailing

Rise of the discount supermarkets: Are the Big 4 architects of their own decline?

It’s not the best time to be an executive at any of the big four supermarkets. In July, another set of bad results saw Tesco’s CEO Philip Clarke step down. Sainsbury’s saw its second consecutive quarter of falling sales and the news for Morrisons and Asda is not much better (although Asda at least reported a small growth in sales). The gloom of the big four is in direct contrast to the fortunes of the discount supermarkets...

Retailing

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