Heard of Tik Tok? No? You’re probably not alone. Yet Tik Tok is fast becoming the 2019’s hottest social channel. Launched in its current form in 2017 it’s been downloaded over 1 billion times. Commentators are liking it to Facebook and from this summer it’s expected to launch services for advertisers giving brands access to its vast audience. So is Tik Tok worth the hype? And is it right for brands? Here’s our view. WTF is Tik Tok? Despite...
A boom in social has pushed many drinks brands online, but some do better than others. To help you out, here are the top 5 mistakes brands make on Instagram. 1. Not using Stories The Instagram algorithm makes it harder than ever for posts to reach all your followers. An estimated 10% of your followers will see your feed content. One way to skirt around this is to make use of the ‘Stories’ feature. You can use them to...
Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social media platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website traffic and market products than ever before. But how do beer brands benefit from this social network? Utilising Instagram Instagram is a platform on which lifestyle, food, and drink content thrive. People’s faces, eye-catching images, and making +...
With a staggering 1 billion users, it is no doubt that Instagram has become the ultimate photo sharing platform. From uploading pictures of healthy lunches to fun selfies on wild nights out, users are always keeping their followers updated. Instagram hasn't shied away from constantly evolving by launching features such as videos, stories and Instagram Live. However, now it’s time for the next chapter...
The first quarter of 2018 has seen the latest Facebook algorithm update. It's a big change and one that has generated a lot of coverage in both mainstream media and the tech/marketing titles. Some articles are predicting real problems for publishers and brands. Is Facebook a busted flush for brands? Our post takes a look at what the update means for page owners. The Facebook algorithm update: the details The main thrust of the change is to Facebook's news...
Another year is upon us and looking back at 2017, it was Instagram's year. A host of innovations saw the app continue to grow. For some, much of this product development was merely copying Snapchat. Irrespective of the motive, Instagram's moves definitely stunted Snapchat's growth and added to its post-IPO woes. So what does 2018 have in store for social media? Here's our list of the key 2018 social media trends that brand owners need to be aware...
Snap Ads are a fairly recent addition to Snapchat's advertising portfolio. Launched in May alongside a self-service ad module, they open the social network to smaller advertisers. Advertising on Snapchat used to be the preserve of big brands with prices to match. With an entry level spend of £50 per day it's a big step forward. So how do Snap Ads compare with the ad offerings from Facebook, Instagram and Twitter? Here's our thoughts following a couple of...
Twitter continues to face significant challenges. Its Q2 results showed slow user growth and a fall in ad revenues. The business is under pressure from investors to show that it has a long-term, profitable future. This morning Twitter announced its latest product development: it's planning to double the character limit from 140 to 280 characters. For a network well-loved for the brevity of its tweets it's a bold move. Will it be enough to improve Twitter's fortunes? Twitter's rationale for making...
Snapchat owner Snap has been busy in recent months. Snap recently unveiled a host of new social media advertising features. Post IPO has been tough for Snap. The share price has fallen as markets worry about its ability to make money. Despite this the brand has opened up Snap Ads to smaller budget brands. There's been plenty of other developments too such as the launch of its advertiser self-publishing platform. Does this mean Snap is serious about social...
Influencer marketing and influencer management are the latest buzzwords to enter the social media marketer’s dictionary. This has led to the rise of specialist influencer agencies/divisions who promise to connect clients to the hottest digital/social talent. So do you need a specialist influencer marketing agency or team? Do they add value to social media marketing? Here’s our thoughts, based in part on working with one such business. The rise of the social media influencer There’s no doubt that influencers...