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The first quarter of 2018 has seen the latest Facebook algorithm update. It's a big change and one that has generated a lot of coverage in both mainstream media and the tech/marketing titles. Some articles are predicting real problems for publishers and brands. Is Facebook a busted flush for brands? Our post takes a look at what the update means for page owners. The Facebook algorithm update: the details The main thrust of the change is to Facebook's news...

Since late last year brands have been able to utilise Facebook’s live streaming service Facebook Live. Live streaming has becoming increasingly popular pioneered by the likes of Periscope and Meerkat but with Facebook’s huge global reach live streaming has been thrown into the mainstream. And Facebook is desperate to get us all live steaming, throwing big bucks at TV and billboard TV ads. If you’ve not seen them where’ve you been? From a brand’s perspective there are massive...

Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

Here at Clarity, we spend a lot of time thinking about social media for our clients and crucially, their engagement with loyal and potential consumers. Having acquired a detailed knowledge of the beer and cider sector, devising campaigns for amongst others, Kingstone Press Cider and Hobgoblin beer, we feel we know what’s possible. However, a question that we get asked repeatedly is, does size matter on social? Do bigger brands with access to bigger budgets fare better...

The last month has seen a host of speculation that Facebook organic post reach for brands is set to decline. Organic post reach for brands could soon be a thing of the past. The prevailing view is that brands should expect to see organic post reach of between 1-2%, with the end of organic reach looming on the horizon. The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as...