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Instagram

A boom in social has pushed many drinks brands online, but some do better than others. To help you out, here are the top 5 mistakes brands make on Instagram. 1. Not using Stories The Instagram algorithm makes it harder than ever for posts to reach all your followers. An estimated 10% of your followers will see your feed content. One way to skirt around this is to make use of the ‘Stories’ feature. You can use them to...

Instagram has been around on Android and iOS since 2012. 6 years later it is the 2nd most actively used social platform with 1 billion active users monthly. More brands are using Instagram to grow their audience, boost website traffic and market products than ever before. But how do beer brands benefit from this social network? Utilising Instagram Instagram is a platform on which lifestyle, food, and drink content thrive. People’s faces, eye-catching images, and making + doing...

With a staggering 1 billion users, it is no doubt that Instagram has become the ultimate photo sharing platform. From uploading pictures of healthy lunches to fun selfies on wild nights out, users are always keeping their followers updated. Instagram hasn't shied away from constantly evolving by launching features such as videos, stories and Instagram Live. However, now it’s time for the next chapter...