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#HotCraftSpirits is back. Our Twitter contest to find the UK's favourite craft and artisan spirits returns for 2017. Last year's competition saw 20,447 votes for 65 distillers with the top 10 featuring 5 gins, 2 rums, 2 vodkas and a whisky. Northamptonshire-based Jelley's Vodka topped the poll with 5,012 votes beating Masons Yorkshire Gin into second place. #HotCraftSpirits generated coverage in Harpers Wine & Spirits and The Spirits Business as well some local PR coverage for our winner and runners up. All of the top...

The social media networks continue to evolve and 2017 has seen a host of new features and services. Here's our round up of the latest news and developments from Facebook, Instagram, Snapchat and Twitter. A busy start to 2017 for Snap Snap Inc, the parent company of Snapchat has hogged the headlines so far this year. Snap's much hyped IPO took place this week with generating plenty of news both good and bad. On the product side, Spectacles its first...

It’s an exciting time for Snapchat and its parent company Snap. Last December the brand launched Spectacles, its first hardware. It opened its first non-US office in London in October and most recently, announced its impending IPO. Most importantly, new data showed that 77% of its UK audience is over 18, making it accessible to alcohol brands. Our post looks at whether alcohol brands and Snapchat is a marketing hit or miss. Why the channel has been off...

2016 is almost over and another year is upon us. So what's going to be hot next year? And what does that mean for brand owners? Here's our prediction of the 2017 social media trends to watch. Social media advertising will continue to grow Social media channels show no sign of slowing down. Facebook boasts almost 1.8 billion active users, Instagram has passed the 500m mark and Snapchat has overtaken Twitter in popularity. Brands too continue to grow their use of...

Since late last year brands have been able to utilise Facebook’s live streaming service Facebook Live. Live streaming has becoming increasingly popular pioneered by the likes of Periscope and Meerkat but with Facebook’s huge global reach live streaming has been thrown into the mainstream. And Facebook is desperate to get us all live steaming, throwing big bucks at TV and billboard TV ads. If you’ve not seen them where’ve you been? From a brand’s perspective there are massive...

Dark social media. Heard of it? Chances are you haven’t but you soon will do as it’s emerging as a hot topic with brands like Adidas and Greggs implementing dark social strategies. With plenty of other coverage it’s becoming a hot topic. So is dark social media relevant for brands or just another buzzword? First up, what is it? Dark social has nothing to do with the dark web or anything unsavoury. The term applies to social...

Snapchat has announced a move into hardware with Spectacles, sunglasses that will be able to record up to 30 seconds of video. Alongside the news of the product launch was a change in the name of the parent company to Snap Inc. It’s mission states that it’s now a camera company. Unsurprisingly, the news received widespread coverage over the weekend as well as huge anticipation for the arrival of Spectacles. Is this a good or bad move?...

It’s almost two weeks since the UK electorate voted to leave the EU. With millions of conversations taking place on social media before and after the vote we took a look to see who won the EU social media referendum. The social media conversations have even hit the mainstream media whether to assess the impact of individual politician’s, the respective campaigns themselves or the social media trends. We were interested in the latter aspect: what was taking...

November saw the launch of the retailer’s Christmas ads with John Lewis, Sainsbury’s, Lidl, M & S, Asda, PC World and Tesco vying to create the biggest and best brand campaigns. Much has been written about the re-emergence of TV to build brand equity and tell brand stories. There’s been plenty of articles too about what this means for brands and for branded content. For some these ads showcase the death of brand content with brands moving...

Halloween is quickly becoming the most interesting season for brands to get involved in. Not only does it allow brands to get creative but also to break the mould and do something a little mischievous in reaching consumers. Cadbury Craveyard Cadbury Craveyard used Halloween as an opportunity to revive the love for old classics Cadbury marble and Cadbury fuse. How could we have ever forgot that these amongst others are no more available – it got us...