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Social media

Social media advertising continues to grow as more and more brands seek to reach, engage and activate audiences through social networks. Part of this is driven by the networks as they look to monetise their services. This means that businesses increasingly need to invest in their social media marketing. So how do you get the most from these channels? Our quick guide provides some key social media advertising tips to follow. 1. Know your objectives Key to any...

How well are bagged snack brands using social media? Is there value in social media marketing for crisp brands? A recent article suggests that many snack brands are actually retreating from Facebook due to declining post reach. We’ve taken a look at the data to see if snack brands are using Facebook and engaging with consumers. We love our crisps… There’s no doubt that we Brits love our snacks, munching our way through 318 million kilos of them...

The Icelandic tourism industry has erupted in recent years, as the small country wedged between Europe and North America learns to capitalise on its dramatic geography and natural wonders. The disastrous meltdown of the banking sector in 2008 was an added catalyst, prompting the country to ramp up its marketing efforts to attract outside visitors as a sustainable source of income. A Travel PR Success Story One effect of the volcano that disrupted Europe’s flight paths in 2010...

Messaging apps aren’t new, yet OpenGarden’s Firechat app is fast becoming a hot product. Firechat is fundamentally different to apps such as WhatsApp. It’s still a messaging app yet its technology gives it one crucial distinction that has fundamental implications for social networks and the Internet. Firechat is the first app to make use of Apple’s multipeer connectivity framework, which in plain English lets iOS devices talk to each other over small distances without the need for...

The August weather might have been disappointing but Britain’s love of barbecuing showed no sign of abating this summer. A survey of social media mentions has found that BBQ Britain loves its meat with pork, chicken and burgers top of the charts. We used our social monitoring software to track a sample of online conversations of the terms ‘bbq’, ‘barbeque’ and ‘#bbq’ over a 10 week period between June and August 2014. The subject of barbecues is certainly...

When we talk about pubs and social media we get that oft-repeated line that pubs are the ‘real’ social media, that people need to get back into the real world, to socialise with their mates rather than virtual friends. The reality is, of course, that we use social channels to enhance physical interactions. The pub sector is an important part of the economy and its contribution to tax revenues is equally vital.  Yet the pub sector remains...

You’ll be forgiven if you weren’t glued to your TV screens to tune into E4’s Made in Chelsea ‘New York’ special like I was. Bear with me – this isn’t a blog post about my love for trashy reality TV shows; it’s about a campaign that tried and failed to connect social media and television. There’s no denying that social media and TV can be a powerful marketing combination. And this is what consumers are doing, right?...

How important is social media strategy to business leaders? Do enough CEOs and MDs know, or care, how their business is using social media as part of its marketing, research or customer service? Are they looking at how customers are talking about their products or brands online? There’s certainly cynicism from boards as to social’s ability to deliver meaningful ROI. This was reinforced by a FT/ICSA survey that showed that almost half of boards surveyed hadn’t discussed social media in the...

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and using social media marketing to grow, gain publicity and, crucially, get more bookings. ICYMI: How to deal with TripAdvisor Over the years, plenty of...

Food and drink brands wishing to target the over 55s should be using smartphones, tablets and the Internet according wine and spirits publisher, Harpers. Their claim follows the publication of the latest Kantar data on the 'digital consumer'. Does the data support this assertion? And what is the implication for brands who invest in social media marketing? Are the over 55s a social audience? We've drilled down into the research and other published data to gauge whether...